Along the iconic Pacific Coast Highway, Malibu is renowned for its luxurious properties, stunning ocean views, and coveted beachfront lifestyle. If you're considering selling your home in this pristine enclave, we understand the significance of making a successful and profitable transaction in the competitive Beverly Hills real estate market. We've gathered the top six tips, strategies, and insights to guide you through each step with finesse and confidence. We have you covered, from preparing your property for maximum appeal to navigating the nuances of local market.
So, whether you're a seasoned homeowner or embarking on your first real estate venture in Malibu, join us on this informative journey as we help make your home sale a resounding success.
Choose a competitive selling price
Pricing your home competitively from the start is vital to attracting serious buyers. Your selling price should reflect the current real estate market and showcase your home against other prominent Beverly Hills luxury homes. A price that is too low compared to the rest of the market can signal significant issues to a buyer, but a price that is too high can be a serious turn-off.
Also, luxury real estate is also defined as the top 10% of a given market, making it the most exclusive market. Exclusivity means a smaller pool of prospective buyers, and because of this, luxury home listings can sometimes take longer to sell. Longer time on the market is nothing to be concerned about, but it is a factor to be aware of when choosing a competitive selling price point.
Many factors determine the price, so it's best to work with a seasoned real estate agent with extensive working knowledge of the market. They can provide a comprehensive comparative market analysis (CMA) to help you determine the optimal price for your property.
Continually enhance the curb appeal
A luxury listing doesn't mean you can skip the maintenance or upgrades. Malibu is known for its opulence; buyers will notice if your listing isn't up to par. The outside of the home is the first impression, so make a memorable one by ensuring your home's exterior is visually appealing. Enhance landscaping, clean up walkways, and consider freshening the exterior paint or making necessary repairs to create an inviting ambiance. Consider upgrading the enhanced security features as an extra enticement with curb appeal.
Stage for success
Equally as important as the curb appeal is how the home is presented to prospective buyers. 81% of agents say that staging makes visualizing the space easier for the buyer, based on a recent report from the National Association of Realtors (NAR).
With luxury homes, you must highlight the best features through presentation and staging. Professional staging can increase the overall appeal of your property. Areas to consider highlighting when staging include ocean views, natural light, and emphasized outdoor living spaces. As Malibu is known for its indoor-outdoor lifestyle, selling a home here depends on accentuating those breathtaking views while showcasing seamless transitions between indoor and outdoor areas. Other considerations for staging include highlighting high-end features like artwork or architecture. Remember, the key here is to sell the luxury lifestyle.
Leverage high-quality photography
All the staging and enhanced curb appeal will only matter with professional photographs to prove it on the listing. Most luxury buyers come into the market knowing what they're looking for and at what price point. However, you can use high-quality storytelling photos to sell your Beverly Hills real estate 32% faster than average. High-quality images attract attention online and in marketing materials, enticing potential buyers to schedule viewings or inquire about the property.
Create a comprehensive marketing strategy
In today's world, digital marketing is king. Capitalize on the power of digital marketing to reach a curated, specially targeted audience. Choose an agent who will work diligently to ensure your property is featured on prominent luxury real estate websites and exclusive Multiple Listing Services (MLS) databases with the right audiences. The best marketing strategy will focus on a tailored approach, ensuring a fast, seamless selling process.
Get the details exactly right
With traditional home selling and purchasing, buyers only sometimes notice when tiny details are left out. However, with luxury real estate, prospective buyers and investors know exactly what they're looking for from the start. As the seller, it's critical to include every relevant detail. Furthermore, the listing details present another opportunity to highlight the property's best features. Choose the most desirable features and then tailor the details to showcase them. Consider adding cubic footage in addition to square footage and highlighting high-end features like tall ceilings or handmade ceramic tile, for example.
Choose a local real estate agent
Selling a home in Malibu, California, can be an exhilarating yet challenging endeavor. This coastal paradise's luxury real estate market demands careful planning, strategic execution, and a deep understanding of the local dynamics. It would be best to work with a local real estate agent to execute this correctly.
Local agents possess an intricate knowledge of current trends and market conditions. Their expert knowledge can guide you through the entire selling process, ensuring you make informed decisions. A local agent well-versed in Beverly Hills luxury homes will bring unmatched negotiation skills and a network of exclusive professionals to make selling your Malibu home seamless and stress-free.
Work with an expert local agent
Cooper Mount is an esteemed Beverly Hills real estate agent with expert knowledge of Malibu and its neighboring communities. Cooper provides a comprehensive and personalized white-glove experience for luxury real estate sellers, buyers, and investors. With a background in advertising, you can rest assured Cooper is highly qualified to tailor the best-selling strategy for your next luxury real estate transaction.
*Header photo courtesy of Shutterstock